Reader, The other day a guy asked me a specific question about a commercial building blueprint I was reading. I proceeded to answer the question but as I was in the middle of my response, he then mentioned what his boss said that was slightly different. Then I stopped and posed a question that caused him to look at me crazy. While this post is NOT about commercial real estate blueprints, it is about BRANDING. Ask yourself this: What is YOUR definition of a GURU? Most people think that as long...